Increase the amount of people that choose to read physical books over digital copies.
The idea was to link with World Book Day to create an app, advertisement and a yearly festival. I designed an app that targets the younger generation by using a platform that they are most familiar with, making reading physical books fun, social and new.
The app lets people connect with friends, scan books, keep up to date with events and play games to win prizes. The festival map art was designed by another team member.